Recommerce or reverse commerce is the selling of previously owned, new or used products
Recommerce requires a special organization of many functions, such as: logistics management, information systems, customer relations, price control and treatment of the product in the shop, promotion, retention, and resale.
Opportunity: buy cheap in dominant market sell high emerging markets. The recommercer sells in emerging markets where access to technology and accelerating economic development are reserved for some part of the population.
• Create a market for big brands which have good resale value -the return of products by offering its holders an opportunity to share or redistribute the residual value
• Offer to Acquire directly from individual sellers at BMV after authentication through physical or online distribution channels
• Recondition/ refurbish/repair, if necessary, then reuse, recycle or resell them
• RECOMMERCE after acquisition. Functional products recovered via recommerce solutions are usually put back on the market by the recommercer
• Offering through exchange: Moreover, when this product exceeds local demand, recommercers sometimes turn to foreign markets to sell the products they have purchased.
Benefits
1. Environment/ecological
2. Purchasing power threshold -allowing LIG’S to enjoy dream brands
3. Resetting the product life cycle
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